Today, we're announcing our plans to support
a shared AI training control
in robots.txt. This will help websites express their AI training preferences across multiple AI
providers in a single step and is based on work from the AIPREF working group at the Internet
Engineering Task ...
Over the years, the Search Central YouTube channel
has published hundreds of videos across various series, from Search for Beginners and Ask Googlebot
to Search Console Training and Search Off the Record. While our series structure works well for
deep dives and episodic updates, we know...
Understanding how users find your content is crucial for any publisher or site owner.
As Search evolves to include more visual and multimodal experiences, we want to ensure
you have the data you need to analyze your performance.
It's happening! We are absolutely pumped that we're just about two weeks away from
Search Central Live Deep Dive Europe 2026!
From September 30 to October 2, 2026, the Google Search Central team is heading
to the gorgeous city of Barcelona, Spain for three days of deep technical...
Remember back in March when we
told our Indian community to "sit tight"
while we figured out the APAC event calendar? Hopefully, you didn't take that
too literally, because sitting tight for six months is probably not great for
your back. In any case, you can finally sta...
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In 2024, we
introduced our site reputation policy
to stop a practice where third-party content is published on a trusted website just to exploit that
site's good reputation to rank higher in Search. This practice hurts search quality, and creates a
bad experience for users.
...
Earlier this month, we announced platform properties for Search Console,
allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search,
Discover, and Google News. Today, platform properties are globally available to everyone.
...
Content creators and publishers use many channels beyond their own websites to reach their audiences.
As people gravitate toward firsthand perspectives and different content formats, we want to make
it easier for site owners and creators—even those without their own website&...
We're excited to officially announce the next stop for
Search Central Live Deep Dive Europe 2026! Mark your calendars: based directly on
your feedback, we're headed to
Barcelona, Spain, from September 30 to October 2, 2026.
As we mentioned a
few months ago,
we are bringing the Search Central Live Deep Dive format to the EMEA region. This SCL format
requires finding the absolute best home for the event—a place where all of you can truly
connect, learn, and enjoy.