πŸ• Oct 30, 2026 β€’ 8:20 PM
Google is adopting new AI training controls, under consideration by the IETF, that should simplify and streamline AI training controls for publishers and site owners.
πŸ• Oct 30, 2026 β€’ 7:45 PM
Microsoft just announced new Bing AI content controls "offering newer, simpler, and clearer preferences that allow you to make choices about training, grounding, or both while remaining eligible for Bing search results," Krishna Madhavan, Principal Product Manager, Microsoft Bing, wrote.
πŸ• Oct 30, 2026 β€’ 6:47 PM
OpenAI just sent its weekly email update to advertisers announcing the ChatGPT Ads are live in 26 more countries, a new wider standard ad unit format, Multi-image ads are now available in open beta to all advertisers, Shopify integration is now available internationally and Shopify integration is no...
πŸ• Oct 30, 2026 β€’ 6:41 PM 🏷️ Link Building & PR
Resolve's Michael Johnson outlined a keep-or-cut approach to link building, from qualifying publishers and earning roundup placements to creating linkable assets and a 90-day execution plan.
πŸ• Oct 30, 2026 β€’ 5:30 PM
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Ads in Google AI Mode make Google less per search, but Google has more searches. Google's John Mueller said AI spam tactics will be caught...
πŸ• Oct 30, 2026 β€’ 3:21 PM
Everyone has been asking, what is the click-through rate you get from Google Search AI features such as AI Overviews and AI Mode. Well, a new small study says the click-through rate is about 0.9%. The study also showed that when you opt out of showing in Google's Search generative AI, it also leads...
πŸ• Oct 30, 2026 β€’ 3:11 PM
Microsoft is now showing ads within the Bing AI Overviews powered by Copilot. I don't think I've seen ads within the AI responses in Bing Search and I personally still cannot trigger them, but Khushal Bherwani shared a screenshot of an ad within an AI Overview in Bing Search.
πŸ• Oct 30, 2026 β€’ 3:01 PM
Halloween is tonight/tomorrow and to celebrate both Google and Bing has special easter eggs (or should I call them pumpkins) for its search results. Google asks you to find a costume using AI Mode, which is boring. But Bing has a floating ghost that explodes into candy when you tap it.
πŸ• Oct 30, 2026 β€’ 2:51 PM
Gary Illyes from Google was recently interviewed by Aneta Samkoff, host of the Odys Podcast. The topic was all about bots and crawlers and they covered a lot of ground. Gary said bot impersonation is more of a problem now because of AI. Bot impersonation is when rogue bots pretend to be someone the...
πŸ• Oct 30, 2026 β€’ 2:41 PM
Google seems to have stopped appending UTM parameters on Gemini links, the cited URLs in Gemini's AI responses. Google started adding UTM parameters to links in Gemini in early September, but then, around September 28th, Google stopped.
πŸ• Oct 30, 2026 β€’ 1:10 PM
Google Search may be bringing back the ability to see 100 search results per page by bringing back the num=100 parameter. As a reminder, Google dropped this feature in September 2025 as one of many methods to prevent crawlers from scraping its search results. As you know, third-party tracking tools...
πŸ• Oct 30, 2026 β€’ 3:30 AM
Today, we're announcing our plans to support a shared AI training control in robots.txt. This will help websites express their AI training preferences across multiple AI providers in a single step and is based on work from the AIPREF working group at the Internet Engineering Task ...
πŸ• Oct 29, 2026 β€’ 8:55 PM
Google's John Mueller was interviewed by David Iwanow, where he shared information on AI-generated content, the future of SEO, technical SEO, the crawl stats report, redirect chains, ecommerce product data and much more. John was asked about tactics, such as listicles, being used to rank well in AI ...
πŸ• Oct 29, 2026 β€’ 3:11 PM
Google is testing query refinement bubbles at the top of the AI Overviews in Google Search. But clicking the refinement bubble does not change the query, instead, it takes you into AI Mode for that query set.
πŸ• Oct 29, 2026 β€’ 3:01 PM
Google seems to be testing mixing sponsored products, ads, within the organic product results in AI Mode. Google has this line above the product results that can say "Sponsored" and "All products." Even as I look at screenshots of this, I am not sure if the "All products" are sponsored or not.
πŸ• Oct 29, 2026 β€’ 2:51 PM
Google has released several updates to the Merchant API for October 26. The update expands YouTube Shopping and AI-commerce reporting, adds product attributes for videos and warranties, improves disapproval diagnostics, and introduces API integration enhancements and reporting deprecations.
πŸ• Oct 29, 2026 β€’ 2:41 PM
Google may be testing removing the citations card on the Google AI Overviews section. So when you do a search on desktop and see an AI Overview, Google generally shows a citations card that has links to the sources you can click on. Google is reportedly testing removing that card from the interface.
πŸ• Oct 29, 2026 β€’ 8:25 AM
Google seems to be rolling out access to the Google Business Profile AI-powered messaging feature to more businesses. I believe we covered this in June of this year, but since then, Google made some updates to the feature.
πŸ• Oct 29, 2026 β€’ 2:00 AM
Google announced it is expanding ads in AI Mode to several more countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Then in Q4 Google will also expand ads in AI Mode to Brazil, Mexico, and the United Kingdom.